Brand Photoshoot tips
How to Create Unique and Authentic Branding Photos
for Your Brand Photoshoot
In today's visually driven world, your brand photos are your voice, identity, and handshake to the world. But with so many brands trying to stand out, how do you create branding photos that are both unique and authentically you?
From pre-planning to the photoshoot day and beyond, we’ll cover everything you need to make your brand photoshoot one for the books.
Ready to create those stunning, true-to-you visuals? Let’s dive in.
1. Define Your Brand Personality
Your brand's unique characteristics should be the backbone of your photos. Take time to jot down the traits, values, and aesthetic qualities that define your brand. Whether your vibe is fun and quirky or sophisticated and elegant, these traits will guide everything from wardrobe choices to location selection.
2. Identify Your Brand Story
Your brand story is what makes your photos relatable. It’s the narrative that connects your audience to who you are and what you stand for. Think of pivotal moments, lessons learned, or values that align with your business and find ways to subtly weave these elements into your photoshoot.
3. Develop a Visual Brand Strategy
Having a clear visual strategy can save time and ensure your photos are cohesive. Start by creating a mood board with images, colors, and textures that capture the essence of your brand. This will help the photographer and stylist understand your vision.
Create a Mood Board for Inspiration
A mood board is an excellent way to gather visual ideas. Try tools like Pinterest or Canva to gather images that inspire you and match your brand’s aesthetic.
4. Know Your Audience
Who are your photos speaking to? Your ideal customer should influence the tone and style of your shoot. Are they looking for luxury and exclusivity or a warm, relatable experience? Knowing your audience helps tailor your visuals to appeal directly to them.
5. Plan Your Wardrobe Carefully
Your outfit choices can say a lot about your brand. Aim for clothes that reflect your brand colors and the energy you want to project.
Choose Clothes That Reflect Your Brand’s Color Scheme
This doesn't mean only wear your exact brand colors. It means wear complementary colors that also take color hue and tone into consideration. If your brand colors are soft pastels, consider incorporating them into your wardrobe for a cohesive look. On the other hand, if bold, vibrant colors are your brand’s thing, don’t shy away from making a statement. You can find GREAT TIPS in my Brand Wardrobe Guide.
6. Use Props Strategically
Props can add personality to your photos, but they should be chosen carefully. Aim for props that enhance your brand’s message rather than distract from it. You can find more tips in my Props Guide!
7. Pick a Location That Resonates
The backdrop can make or break a photo. Think of places that align with your brand identity. Whether it’s a sleek office, a cozy café, or an outdoor garden, the location should feel like a natural extension of your brand.
Consider Local Spots for Authenticity
Consider using local spots that align with your brand, like a favorite coffee shop or a local park. This adds a layer of authenticity and can help your audience feel connected to you on a personal level.
8. Find the Right Photographer
Investing in a professional photographer who understands brand photography is key. Look for someone whose portfolio reflects a style you’re drawn to and who takes time to understand your vision.
9. Think About Your Storytelling Angles
A single photo can convey so much, so plan out different storytelling angles. Here are a few options:
- Behind the Scenes: Show candid shots that capture the creative process.
- Lifestyle Images: Photos of you in a relatable, everyday setting.
- Detail Shots: Capture small, meaningful details like close-ups of your workspace.
10. Prioritize Authenticity Over Perfection
Don’t stress over every detail being flawless. Sometimes, small imperfections add character to your photos and make them feel more genuine.
11. Plan Ahead for Social Media
Think of how these photos will appear on your social media grid. Aim for a mix of poses, props, and backdrops to keep your feed fresh and engaging.
Use Various Image Dimensions
If you’re planning to share on Instagram, take both horizontal and vertical shots for versatile use across different platforms.
12. Choose an Array of Poses
Different poses bring different energy to a photo. From confident and bold to laid-back and friendly, having a variety can help communicate your brand’s full personality.
13. Let Your Body Language Speak
How you position yourself in photos conveys as much as what you’re wearing. Relaxed, open postures come off as welcoming and approachable, while more structured poses might convey authority.
14. Incorporate Natural Light When Possible
Natural light brings a warmth and authenticity artificial lighting often can’t match. When scouting locations, look for windows or outdoor areas with plenty of light to keep your photos soft and inviting.
15. Use Props to Tell a Story
Incorporate objects that say something about you and your brand. Are you a coffee enthusiast? Have your favorite mug in hand. The right props can add a layer of relatability.
16. Focus on Composition
Symmetry, color balance, and framing are all essential for visually appealing photos. If possible, work with your photographer to ensure these elements are considered.
17. Get Creative with Editing but Keep It Real
Editing is a great way to enhance your photos, but avoid overdoing it. Aim for edits that bring out your brand colors or enhance clarity without altering your natural look.
18. Keep a Balance Between Professional and Casual
Mixing in some professional shots with more casual, fun ones helps you connect with a broader audience and lets them see multiple sides of your brand personality.
19. Prepare for the Unexpected
Sometimes, things don’t go as planned during a shoot. Embrace the unexpected, and you may end up with some of the most genuine, memorable shots.
20. Have Fun and Be Yourself
It may sound simple, but being yourself during the photoshoot makes a big difference. Don’t stress about getting every pose right – enjoy the experience, and your authenticity will shine through.
FAQ
How do I find the right photographer for my brand photoshoot?
I always say the most important thing when choosing a brand photographer is ensuring you vibe together. Do they get you? Do you laugh and feel relaxed together? How you feel is what will show up on the lens. It's also really important the photographer has a style that matches your brand and produces the quality you're after.
Should I use a makeup artist for my photoshoot?
Yes, if it aligns with your brand. A makeup artist can enhance your look and add polish, especially for professional branding.
How often should I update my brand photos?
Updating every 6-12 months is ideal. Keep your photos current, especially if your brand evolves or you make significant changes.
You've got this!
Creating unique and authentic branding photos for your brand photoshoot doesn’t have to be overwhelming. With thoughtful preparation, a clear vision, and some creative direction, you’ll have photos that tell your brand’s story beautifully. Let authenticity lead the way, and remember, each image should feel like a natural extension of your brand.
So, grab that camera and let’s get shooting!
Your Brand Story Deserves to Shine
So there you have it! Telling your brand story through images is like giving your business the ultimate makeover. With the right photos, you’ll create a connection with your audience, build trust, and completely stand out from the crowd. It’s time to take your brand to the next level—in your own authentic style!
Ready to slay your brand photoshoot? Book a FREE chat to discover how your vision can come to life!
Julie Magnussen
