Brand Launch

Kirsten's Apothecary is a botanical skincare and herbal company that blends captivating ingredients such as organic flowers, herbs, essential oils with exceptional customer service. In launching her brand, Kirsten teamed up with a brand designer, copywriter, and myself to create a consistent look and message across all digital channels.

In our brand imagery strategy call, we created a shot list based on the earth's elemental theme (earth, air, fire, water), product use in real-life, and Kirsten's lifestyle as an entrepreneur.

After our Portrait Session, Kirsten and I teamed up again to create beautiful, on-brand imagery for all of her products. The result was a clean + consistent aesthetic her customers have come to know and love.